BT Digital Marketing - Websites, Social Media and Content Creation
Digital marketing or inbound marketing promotes your company through websites, social media, blogs and video. Digital marketing brings visitors to your website, coaxes them to stay and converts them to live prospects. Interesting, useful content is the key to inbound marketing. We can help!
Digital Marketing, a Necessary Investment
Your plans must include inbound marketing as you compete in today's digital world. Websites and social media are the keys to making prospects aware of your business.
People come to the Internet to find information about products and services that they need. The first step in the buying process is to search for information. They come to your site to learn about your products and services. As they progress toward their buying decision they may later return for more information. Your website must meet their needs as they move towards a decision. Your website design and the information it provides must make a lasting impression so they return.
And if your website doesn't support mobile devices you are missing out on most of the Internet searches. Google announced earlier this year that mobile devices were used more often than desktop computers for searches. It is easy to use the phone for a quick search while something is on our mind. If your business is not in that first search you will have missed an opportunity.
A social media site tells your story in a lighter way and is a necessary part of your digital presence. It is a perfect place to post short clips of information, more frequently. It is an ideal place to use graphics, photos and video. It provides a place to feature stories about your customers and your employees.
Digital Marketing - how else can you make customers aware of what's happening in your business 24 hours a day, 7 days a week?