How to attract prospects to your website

To attract prospects and customers to your website you must be ready to inform them.  But who will they be?  What information will they need?  Without doubt you have an idea of what type of person would come and what would interest them. Your idea would be based on your actual customers and your target […]

What is the Buyer’s Journey?

The buyer’s journey is like a seller’s sales funnel but from the point of view of the buyer.  The buyer’s journey differs depending on the complexity of the problem.  Buying a book is different than buying a Wi-Fi network for your home, office or plant.  For discussion’s sake we will assume moderate complexity.  Consider the […]