Tell Me Again, Why Do I Need a Website?

 Committing to a website is a lot like marrying your (girl/boy) friend. There are tremendous benefits but it involves a significant commitment.  Before you say I Do answer these questions: 1. What purpose will the website serve for the business? Will it be passive, advertising-display oriented?  Is it a tribute to the owners of the […]

5 Ways to Upgrade Your Website for Fall Web Marketing

If the National Football League teams just finished their OTA’s can Fall be far away?   Will your business be ready for an upswing in business?  Now is the time to upgrade your website for Fall! 1.  Get Organized for Web Marketing If your business slowed down this summer, now is the time to think […]

Beating the Summer Slump

A child’s favorite season is Summer.  Sports camps, swimming lessons, trips to the beach are anticipated by children all year long.  And best of all no homework. But Summer can be a dreaded season for small business. Prospects are on vacation. Every email seems to get an out-of-office reply. Calls go unanswered. But as a […]

Buyer’s Journey Provisions

Visitors come to the Internet looking for information.  They may think they have a need but aren’t sure.  You want to attract them to your website early in their search.  Snag them before they start looking for vendors …  and then hang on for the balance of their journey. In an earlier blog we described […]