UPDATED: How Often Should You Update Your Website

You want to keep your website fresh, but how much is enough?  When you should not update a website. This post discusses the kinds of updates you should regularly do for your website and those you need to be careful in doing. Updates range from minor to major: Establish a blog and add content to […]

Selling is Problem Solving

Did you ever think about being in the solution business?   You know that really is the case.   If there were no problems to solve then there would be no sales.  If no one had a problem, you wouldn’t be in business.  Selling is problem-solving. Who Has the Problem The challenge is to find that person […]

Start Small with Continual Improvement

A new approach is making major changes in how we build websites.   The approach has several names.  In this blog we will call it Start Small with Continual Improvement or simply Start Small.  The Start Small strategy is to build a minimal website; but one that will meet current needs.  Implement it, then begin monitoring how people […]

Easily Find Irresistible Blog Topics

Keep the search for blog topics in the back of your mind.  Record possible topics when you are: Reading the newspaper and see mention of something that is important to the industry that you serve. Scanning industry publications. If you agree with the opinion  being discussed note why.  If you don’t agree also remember why. […]