Start Small with Continual Improvement

A new approach is making major changes in how we build websites.   The approach has several names.  In this blog we will call it Start Small with Continual Improvement or simply Start Small.  The Start Small strategy is to build a minimal website; but one that will meet current needs.  Implement it, then begin monitoring how people […]

Tell Me Again, Why Do I Need a Website?

 Committing to a website is a lot like marrying your (girl/boy) friend. There are tremendous benefits but it involves a significant commitment.  Before you say I Do answer these questions: 1. What purpose will the website serve for the business? Will it be passive, advertising-display oriented?  Is it a tribute to the owners of the […]

5 Ways to Upgrade Your Website for Fall Web Marketing

If the National Football League teams just finished their OTA’s can Fall be far away?   Will your business be ready for an upswing in business?  Now is the time to upgrade your website for Fall! 1.  Get Organized for Web Marketing If your business slowed down this summer, now is the time to think […]

Beating the Summer Slump

A child’s favorite season is Summer.  Sports camps, swimming lessons, trips to the beach are anticipated by children all year long.  And best of all no homework. But Summer can be a dreaded season for small business. Prospects are on vacation. Every email seems to get an out-of-office reply. Calls go unanswered. But as a […]

Buyer’s Journey Provisions

Visitors come to the Internet looking for information.  They may think they have a need but aren’t sure.  You want to attract them to your website early in their search.  Snag them before they start looking for vendors …  and then hang on for the balance of their journey. In an earlier blog we described […]

How to attract prospects to your website

To attract prospects and customers to your website you must be ready to inform them.  But who will they be?  What information will they need?  Without doubt you have an idea of what type of person would come and what would interest them. Your idea would be based on your actual customers and your target […]

What is the Buyer’s Journey?

The buyer’s journey is like a seller’s sales funnel but from the point of view of the buyer.  The buyer’s journey differs depending on the complexity of the problem.  Buying a book is different than buying a Wi-Fi network for your home, office or plant.  For discussion’s sake we will assume moderate complexity.  Consider the […]

Six Steps to Creating Outstanding Content

Creating outstanding content can seem like an arduous task, especially when you commit to doing one blog every week and you haven’t prepared your next.  But breaking the task into several smaller steps makes it achievable. Creating outstanding content is a process with several steps: • How do I choose worthwhile content topics? • How […]

Blog Posts Require Images to be Read

A blog post is not complete by itself: you must know how to add images to attract attention for it to be read.  Marketing experts write continually about the importance of great content and that is absolutely true.  But your post won’t get clicked without an attention-grabbing title and an eye-catching image.   "Desk Writing" (CC […]

Easily Find Irresistible Blog Topics

Keep the search for blog topics in the back of your mind.  Record possible topics when you are: Reading the newspaper and see mention of something that is important to the industry that you serve. Scanning industry publications. If you agree with the opinion  being discussed note why.  If you don’t agree also remember why. […]