This is a collection of blogs relating to Digital Marketing. I would appreciate any comments you would care to make.
“website” (CC BY 2.0) by medithIT Preparation is the key to reducing costs in creating or refreshing a website. The website is for your business, you must retain control of your website project. You know your business best and you need to be prepared to guide the developer. The first meeting is important in setting the tone […]
Everyone needs help with blog topics now and then. It’s not easy to come up with a new topic every week. Where can you find that kind of information? That kind of inspiration? After all, your content has to attract new sales leads with helpful information. And it must be current so that it relates […]
A blog post is not complete by itself: you must know how to add images to attract attention for it to be read. Marketing experts write continually about the importance of great content and that is absolutely true. But your post won’t get clicked without an attention-grabbing title and an eye-catching image. "Desk Writing" (CC […]
As people do Internet product research, their queries get more and more specific as they approach their buying decision. These queries use long tail keywords: long tail because of the way they appear on a graph. Do you use long tail keywords when you do a Google search? Think of the last product search […]
So now that you have your website up and running it’s time to move on to social media. But wait, why social media? Social media provides additional exposure for your business. With so much being published on the Internet now, it’s very difficult for your website to be found through just direct search. Social media […]
You want to keep your website fresh, but how much is enough? When you should not update a website. This post discusses the kinds of updates you should regularly do for your website and those you need to be careful in doing. Updates range from minor to major: Establish a blog and add content to […]
Did you ever think about being in the solution business? You know that really is the case. If there were no problems to solve then there would be no sales. If no one had a problem, you wouldn’t be in business. Selling is problem-solving. Who Has the Problem The challenge is to find that person […]