To Curate or Not Curate Content

Should you curate content by including links to other blog posts with more information about a topic?  The Internet is all about sharing content, isn’t it?  Or should you not include any external links from your website?  Should you avoid the risk that your reader follows a link but does not return? Should You Be […]

Reduce Costs, Retain Control of Your Website Project

“website” (CC BY 2.0) by medithIT   Preparation is the key to reducing costs in creating or refreshing a website.  The website is for your business, you must retain control of your website project. You know your business best and you need to be prepared to guide the developer.  The first meeting is important in setting the tone […]

e-mail You Can’t Resist

Do you have two or three email authors whose e-mail you can’t resist?  You know they have something to sell you.  There will be buttons to press that tempt you.  Graphics that tout the latest and greatest offer.  But you also know there will be valuable nuggets of information.  Or bits of humor.  Or stories […]

Save Money, Build a Minimum Viable Website

Venture capitalists in Silicon Valley invest huge sums of money in tech startups building new products. To improve the likelihood of a return on their investment the tech industry developed a methodology called Minimum Viable Product or MVP.   MVP is a strategy for avoiding development of products that customers do not want. The idea […]

It’s So Easy to Update a Website

So it’s been a while since you’ve worked on your website? Perhaps you have been focused on sales and there’s been no time. Maybe you took time off to add a product line, merge with a competitor, expand to another city. But now things have settled down and you are ready for the challenge: it’s […]

Need Ideas for Blog Topics ?

Everyone needs help with blog topics now and then. It’s not easy to come up with a new topic every week. Where can you find that kind of information? That kind of inspiration? After all, your content has to attract new sales leads with helpful information.  And it must be current so that it relates […]

Create Content Using Long Tail Keywords

  As people do Internet product research, their queries get more and more specific as they approach their buying decision.  These queries use long tail keywords: long tail because of the way they appear on a graph. Do you use long tail keywords when you do a Google search? Think of the last product search […]

Expand your audience; try using Social Media

So now that you have your website up and running it’s time to move on to social media. But wait, why social media? Social media provides additional exposure for your business. With so much being published on the Internet now, it’s very difficult for your website to be found through just direct search. Social media […]

UPDATED: How Often Should You Update Your Website

You want to keep your website fresh, but how much is enough?  When you should not update a website. This post discusses the kinds of updates you should regularly do for your website and those you need to be careful in doing. Updates range from minor to major: Establish a blog and add content to […]

Selling is Problem Solving

Did you ever think about being in the solution business?   You know that really is the case.   If there were no problems to solve then there would be no sales.  If no one had a problem, you wouldn’t be in business.  Selling is problem-solving. Who Has the Problem The challenge is to find that person […]