This is a collection of blogs relating to Digital Marketing. I would appreciate any comments you would care to make.

What is the Buyer’s Journey?

The buyer’s journey is like a seller’s sales funnel but from the point of view of the buyer.  The buyer’s journey differs depending on the complexity of the problem.  Buying a book is different than buying a Wi-Fi network for your home, office or plant.  For discussion’s sake we will assume moderate complexity.  Consider the […]

Six Steps to Creating Outstanding Content

Creating outstanding content can seem like an arduous task, especially when you commit to doing one blog every week and you haven’t prepared your next.  But breaking the task into several smaller steps makes it achievable. Creating outstanding content is a process with several steps: • How do I choose worthwhile content topics? • How […]

Finding New Customers with Inbound Marketing

Reaching more prospects and finding new customers is the primary challenge of every small business.  How to find them, how to get them to listen to your story and how to make them your customer.  Inbound marketing is an excellent solution.  Inbound marketing can answer questions for prospects as they search the Internet.  They are […]

Keeping Websites Fresh Pays Off

Fresh is important to fruits & vegetables, laundry, ideas and website content. One of the great things about hotels is slipping into bed at the end of your day and feeling fresh sheets. While glancing through a newspaper or magazine you occasionally find a headline shouting out an idea that demands to be read and […]

The Yellow Pages Alternative, Digital Marketing

Need a yellow pages alternative?  Many of us grew up using the Yellow Pages when searching for a product or service.  Need a new tire? Painter? Electrician? Plant yard?  We automatically reached for the Yellow Pages.  It never failed to provide a list of businesses to call to learn about their offerings.  Some merchants would […]

How Often Should You Update Your Website

Stale Websites Turn Off Visitors Question:  How often should you update your website by adding content to it and your social media pages?  Answer:  As often as necessary to meet the needs of those looking for current information.  Remember, your website and social media pages are there to serve customers and prospects. Restaurants and similar […]

Design for Mobile First

Why design for mobile first?  Google announced earlier this year that mobile devices were used more often than desktops for searches.  That’s not surprising really, since our smart phones are always at hand.  A quick search when just a little information is required is easy and convenient with a smart phone.  And when your business […]