To Curate or Not Curate Content

Should you curate content by including links to other blog posts with more information about a topic?  The Internet is all about sharing content, isn’t it?  Or should you not include any external links from your website?  Should you avoid the risk that your reader follows a link but does not return? Should You Be […]

e-mail You Can’t Resist

Do you have two or three email authors whose e-mail you can’t resist?  You know they have something to sell you.  There will be buttons to press that tempt you.  Graphics that tout the latest and greatest offer.  But you also know there will be valuable nuggets of information.  Or bits of humor.  Or stories […]

Save Money, Build a Minimum Viable Website

Venture capitalists in Silicon Valley invest huge sums of money in tech startups building new products. To improve the likelihood of a return on their investment the tech industry developed a methodology called Minimum Viable Product or MVP.   MVP is a strategy for avoiding development of products that customers do not want. The idea […]

It’s So Easy to Update a Website

So it’s been a while since you’ve worked on your website? Perhaps you have been focused on sales and there’s been no time. Maybe you took time off to add a product line, merge with a competitor, expand to another city. But now things have settled down and you are ready for the challenge: it’s […]