Visitors to your site are looking for information; they have a problem. You have an opportunity to show them that you offer the right solution to their problem with your creative content. But you must do it quickly to prevent them from moving on. Clicking on another website. Looking for another solution.
Most people start their online search for a product or service with a query for information. At this early stage, they want to remain incognito, they don’t want to be bombarded with sales copy. Now is the time to build your standing with them. Ensure that, above everything else, your content is useful.
Content needs to be fresh – it’s important to regularly update the content on your site. The web is a living, breathing thing. Adding more current news is not too difficult. Make sure it engages with your target audience and is interesting enough to hold your visitor's attention. If you find it difficult to create the fresh content that you know is essential, talk to us. We can share ideas with you ... or write for you.
Most people in business don't have enough time to run their business much less create content for their website and social media pages. We will work with you to create content that will keep visitors returning and you can learn the how-to's in the process. Read the blogs below for more ideas.