Save Money, Build a Minimum Viable Website

Minimum Viable ProductVenture capitalists in Silicon Valley invest huge sums of money in tech startups building new products. To improve the likelihood of a return on their investment the tech industry developed a methodology called Minimum Viable Product or MVP.

 

MVP is a strategy for avoiding development of products that customers do not want. The idea is to rapidly build a minimum set of features that is adequate to deploy the product and test key assumptions about customers’ interactions with the product. Then the business talks with their customers about revisions that increase value and improve acceptance.

 

Minimum Viable Website

A Minimum Viable Website, like the MVP, has a minimum set of features to attract readers and increase recognition of a company’s brand. With this minimum set of features defined the developers get started on the website’s functionality.  Graphic artists create graphics and writers begin developing content as the website is being built. 

 

Before the website is finished marketers start creating an awareness of the brand on social media sites reusing the website's finished graphics and content.  Their intent is to build brand awareness while the developers are building the website.  Once built, the designers create links from the social media sites to the website to build traffic.

 

The website solicits comments from its readers while designers analyze the data available from a growing bag of analysis tools.  These tools tell the designers what their readers like and don’t like; on which pages they stop to browse and on which pages they click away.

 

Armed with readers’ comments and analytical data, the designers continually, incrementally improve the site.  With this technique investment is kept to a minimum and reader attraction is maximized.  The MVW is expanded according to factual data rather than just a designer’s intuition.

 

Why not try the MVW approach with your next website?

For more information about this post or about digital marketing subscribe here.





Leave a Reply

Your email address will not be published. Required fields are marked *