New to Digital Marketing

Are you a business owner who is just discovering Digital Marketing?  This page hosts a series of articles or blogs that introduce the use of Digital Marketing.

How to write content to give visitors what they want

Your website could have outstanding graphics and excellent content, but if it doesn’t attract visitors or (as importantly) impress Google, the website has little value.  And it won’t attract visitors if it doesn’t give visitors what they want.  Sam Walton used to say “Give customers what they want and a little more.  If you do […]

Why Should You Use Video Marketing?

Call (713) 291-0048 Internet Visitors Love Video Storytelling Whether in social media, website pages, blogs or even email; video is devoured daily.  Across the spectrum video marketing will expand exponentially in 2018,  And why not?  Videos are designed to tell a story, and everyone loves a good story. You can use video storytelling in many […]

Ready to Move to Video?

Video marketing opens a whole new world of opportunities for digitally marketing your company 1. Use a short introductory piece on your homepage above the fold. Use it to introduce your website, your business and what you can do for your visitors. They will appreciate the quick overview that your video provides. You should appear […]

To Curate or Not Curate Content

Should you curate content by including links to other blog posts with more information about a topic?  The Internet is all about sharing content, isn’t it? Or should you not include any external links from your website?  Should you avoid the risk that your reader follows a link but does not return? Should You Be […]

e-mail You Can’t Resist

Do you have two or three email authors whose e-mail you can’t resist?  You know they have something to sell you.  There will be buttons to press that tempt you.  Graphics that tout the latest and greatest offer.  But you also know there will be valuable nuggets of information.  Or bits of humor.  Or stories […]

It’s So Easy to Update Your Website

So it’s been a while since you’ve worked on your website? Perhaps you have been focused on sales and there’s been no time. Maybe you took time off to add a product line, merge with a competitor, expand to another city. But now things have settled down and you are ready for the challenge: it’s […]

Save Money, Build a Minimum Viable Website

Venture capitalists in Silicon Valley invest huge sums of money in tech startups building new products. To improve the likelihood of a return on their investment the tech industry developed a methodology called Minimum Viable Product or MVP.   MVP is a strategy for avoiding development of products that customers do not want. The idea […]