Babies Favorite Daycare had researched their market and knew that there were many working Moms in their upscale neighborhood. These Moms were looking for a small, in-home daycare center; something other than the large, commercial daycare center. The website's playful home page, photos of the inside of the home and a page featuring the experience of the staff all contributed to receiving inquiries and follow-up visits.
We told them that a start-up needs to use every channel available to publicize its business and attract customers. We worked on their Search Engine Optimization to increase the traffic to their website. We also suggested a Facebook page and cross-linked it with their website. Finally, we encouraged them to join a trade organization where they could further gain visibility. Soon Babies Favorite Daycare had reached capacity.