How to Attract Prospects to Your Website

by | Mar 9, 2016 | Marketing

To attract prospects and customers to your website you must be ready to speak to them.  But who will they be and what information will they need?      You know what type of prospect you want and what will interest them. They will be like your current...

What is a Buyer’s Journey?

by | Mar 4, 2016 | Marketing

The buyer’s journey is like a seller’s sales funnel but from the point of view of the buyer. The buyer’s journey differs depending on the complexity of the problem.  Buying a book is different than buying a Wi-Fi network for your home, office or plant.  For...