You Can’t Manage your Business Without a Marketing Plan

All businesses need to prepare a marketing budget.  Small businesses need a budget just as much as large ones since they have less money to work with.  But a budget by itself is not enough.   A business must have a marketing plan to meet its objectives. Many businesses allocate a percentage of revenue to their […]

Does a Small Business Owner Really Need to Blog?

Blogging takes a lot of time and is an easy task to postpone.  There seems to be no short-term payoff.  Does an SMB owner really need to blog? The answer is YES for the following reasons – A well-written blog post helps establish credibility There is a lot of noise on the Internet.  Two million […]