Use Images to Break up Text
The average attention span for the ill-focused goldfish is nine seconds. But a new study from Microsoft concludes that people on the Internet generally lose concentration after eight seconds. The study highlights the effects of a more digitalized lifestyle on our brain. Long paragraphs without images will make your visitors swim back to the next entry on the search page. Pertinent images reinforce your message and keep the reader engaged. They also help make the information memorable so that your visitor will return to read more.
Now, before the Fall selling season, might be a good time to search for images. You can learn how to do an efficient search and identify preferred sources. You can also save images that will be helpful later.
The Internet has many stock images that are well indexed and free. Google has an advanced search feature that can help you find these images. Although it is labeled advanced, it is really quite easy to use.
Sometimes an image provider requests that you recognize the creator of the image. Giving this attribution is easy and necessary. For a good explanation of the rationale and methods of attribution go here.