6 Steps to Create Outstanding Content
I used a Mont Blanc fountain pen and pad for several years when doing creative writing. I dropped the pen and damaged the nib. I sent it to Mont Blanc describing how much inspiration I felt writing with their pen. They replaced it for free.
Whether you use a Mont Blanc or a #2 pencil find a way to put yourself in a creative frame of mind when you write.
Creating outstanding content can seem like an arduous task, especially when you commit to doing one blog every week and you haven’t prepared your next. But breaking the task into several smaller steps makes it achievable.
How to Choose Topics
The best way to find topics is to think about your business and the industry it serves. Ask yourself: what are my customers’ and prospects’ concerns. How can I provide something of value and in the process improve my credibility? Customers’ concerns should jump to mind quickly, and from them, you can develop topics. If you’d like other opinions or to get details first hand, invite several of your customers to lunch or coffee and ask them. Most business people are more than happy to talk about their business. They may also have ideas about how you could improve your offerings to help them.
How to Do Necessary Research
Choose a Voice, a Writing Personality
How to Add Relevant Images
The images you choose will be the first thing your reader notices. The images will often be the reason he decides to stay and begin reading or move on. It should reinforce the purpose of the piece. The reader should be able to glance at the image, say to himself “Yes, this makes sense” and then continue reading the text. It could have a touch of humor to lighten the tone but not disrupt the reader’s train of thought.
How Long Should It Be?
Honest review of your work by a peer or a mentor is vital. The words and thoughts live in your mind until you get them on paper. Then they become like family as you go through revisions and polishing touches. An honest review will identify your weaknesses and offer suggestions on how to improve.