Are you ready for HTTPS encryption?
What will your visitors think if they arrive at your site, you have not implemented https encryption and the address bar looks like this?
Most visitors will think – RUN!
According to Emily Schechter, Google Chrome Security Product Manager, this is what will happen starting in July 2018 for visitors using Chrome release 68 when they venture onto a site without HTTPS encryption. https://security.googleblog.com/2018/02/a-secure-web-is-here-to-stay.html
In February 2018 Ms. Schechter said: “For the past several years, we’ve moved toward a more secure web by strongly advocating that sites adopt HTTPS encryption. And within the last year, we’ve also helped users understand that HTTP sites are not secure by gradually marking a larger subset of HTTP pages as “not secure”.
Beginning in July 2018 with the release of Chrome 68, Chrome will mark all HTTP sites as “not secure”.
Google announced this more than a year ago and has been reinforcing it with comments that were more and more direct.
How can you tell if a website has HTTPS encryption?
If you have made arrangements with your hosting provider to add encryption your site’s address bar will look like this:
If you have not added encryption to your site it doesn’t become less secure in July than it currently is. But because most visitors won’t understand that, they will err on the side of caution and look for another website. And when they run Google will note that they were on your site only briefly and penalize you.
How does HTTPS encryption work?
- If a website has the HTTPS designation the website host has extra encryption software installed.
- This software is called SSL and has a certificate that verifies it has encryption capability.
- Nothing extra is required on the user’s browser. All of today’s browsers have the capability to work with an HTTPS website.
- When the browser attempts to connect to the website an encrypted website will send a copy of its SSL certificate back to the browser along with an encryption key.
- The browser checks the certificate and creates its own encryption key which it sends back to the website.
- The website decrypts and stores the key and from then on communication between the website and browser will be encrypted.
Benefits of HTTPS encryption
This encryption prevents a hacker from intercepting data and decoding it. All of today’s browsers support encryption whether on a desktop, laptop or mobile device. Benefits include:
- Secure websites that are safe for your users
- Increased confidence of website visitors
- Higher rankings from Google
Cost of adding HTTPS encryption
Some hosting companies include HTTPS security as an added benefit to their hosting with no additional cost. Others have HTTPS encryption as an option. For these companies the costs range between $30 to $100.
To order HTTPS encryption contact your hosting provider or webmaster and ask them to add a SSL certificate to your website so that your website will have an HTTPS prefix and that data communications between a visitor’s browser and your website will be encrypted.
The hosting provider should be able to complete this task within two or three days unless you wait until the deadline.
Don’t wait until July. Get your website encrypted this week, avoid any last minute delays.