Beating the Summer Slump
Summer can be a dreaded season for small business. Prospects are on vacation. Every email seems to get an out-of-office reply. Calls go unanswered. But as a small business owner, you can’t let it get you down.
How to beat the summer slump.
Hold an Annual Summer Sale
Visit with Established Customers
Summer Slump? Prospect, Prospect, Prospect
Get Your Marketing Plan Ready for the Fall
Create a marketing calendar of blog posts, think of events you might sponsor that shows off your staff and your customers. Be ready to take photos and post them. Call in your marketing advisor and ask her to compare your website pages and keywords to your customers. Try something new and off-the-wall now while everyone is out of town. Something might stick. A little effort can make a big difference.