Use a Landing Page for Leads

As you manage your website and your online presence, you will need to have information from a visitor. You should link to a landing page for leads designed expressly for a reader to give what you want. You want his name and email so that you can add him to your email...

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It’s So Easy to do a Website Update

So it’s been a while since you’ve worked on your website? Perhaps you have been focused on sales and there’s been no time. Maybe you took time off to add a product line, merge with a competitor, expand to another city. But now things have settled down and you are...

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Ready to Move to Video?

Video marketing can open a whole new world for your company - Begin your move to video by creating several videos including:   A short introductory piece on your homepage above the fold. Use it to introduce your website, your business and what you can do for your...

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Why Should You Use Video Marketing?

Internet visitors love video storytelling As a small business, how will you use video marketing? Whether in social media, website pages, blogs or even email; video is devoured daily. Across the spectrum video marketing will expand exponentially in 2019, and why not?...

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Start Small with Continual Improvements

A new approach is making major changes in how we build websites.   The technique has several names.  In this blog, we will call it Start Small with Continual Improvement or simply Start Small. The Start Small strategy is to build a minimal website, yet one that will...

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How to Create Inexpensive Marketing Videos

Small businesses need to create videos Many small and medium-sized companies want to make inexpensive marketing videos. They correctly believe that videos are more likely to attract a visitor’s attention than blog posts. Since businesses create over two million blog...

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How to Update Your Website?

You want to keep your website fresh.  How can you keep readers coming back? No major changes should be done in the first three months while your viewers become familiar with your site. The exception to this rule would be if there was a major omission in the website...

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e-mail You Can’t Resist

Do you have two or three email authors whose e-mail you can’t resist? You know they have something to sell you. There will be buttons to press that tempt you. Graphics that tout the latest and greatest offer. But you also know there will be valuable nuggets of...

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Blog Posts Require Images to be Read

A blog post is not complete by itself: you must know how to add images to attract attention for it to be read.  Marketing experts write continually about the importance of great content and that is absolutely true.  But your post won’t get clicked without an...

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Beating the Summer Slump

Summer can be a dreaded season for small business. Prospects are on vacation. Every email seems to get an out-of-office reply. Calls go unanswered. But as a small business owner, you can’t let it get you down.  How to beat the summer slump.   Plan Ahead for the...

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What is a Buyer’s Journey?

The buyer’s journey is like a seller’s sales funnel but from the point of view of the buyer. The buyer’s journey differs depending on the complexity of the problem.  Buying a book is different than buying a Wi-Fi network for your home, office or plant.  For...

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6 Steps to Create Outstanding Content

I used a Mont Blanc fountain pen and pad for several years when doing creative writing.  I dropped the pen and damaged the nib.  I sent it to Mont Blanc describing how much inspiration I felt writing with their pen.  They replaced it for free. Whether you use a Mont...

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Keeping Websites Fresh

Fresh is important to fruits & vegetables, laundry, ideas, and website content. One of the great things about hotels is slipping into bed at the end of your day and feeling fresh sheets. While glancing through a newspaper or magazine you occasionally find a...

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Design for Mobile First

Why design for mobile first?  Google announced earlier this year that mobile devices were used more often than desktops for searches.  That's not surprising really since our smartphones are always at hand.  A quick search when just a little information is required is...

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Let’s Work Together

 

You have a need.  We have the skills and fresh ideas.  Let’s work together