MarketingWeb Design

What is a Buyer’s Journey?

What is a Buyer’s Journey?

The buyer’s journey is like a seller’s sales funnel but from the point of view of the buyer. The buyer’s journey differs depending on the complexity of the problem.  Buying a book is different than buying a Wi-Fi network for your home, office or plant.  For...

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6 Steps to Create Outstanding Content

6 Steps to Create Outstanding Content

I used a Mont Blanc fountain pen and pad for several years when doing creative writing.  I dropped the pen and damaged the nib.  I sent it to Mont Blanc describing how much inspiration I felt writing with their pen.  They replaced it for free. Whether you use a Mont...

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