How to Use a Problem Solving Marketing Approach

Problem solving marketing will help you find your customers. Did you ever think about being in the solutions business?   If there were no problems to solve, you’d have no sales. What is problem solving marketing? Your prospect is looking for an expert.  He is...

How to Attract Prospects to Your Website

To attract prospects and customers to your website you must be ready to speak to them.  But who will they be and what information will they need?      You know what type of prospect you want and what will interest them. They will be like your current...

What is a Buyer’s Journey?

The buyer’s journey is like a seller’s sales funnel but from the point of view of the buyer. The buyer’s journey differs depending on the complexity of the problem.  Buying a book is different than buying a Wi-Fi network for your home, office or plant.  For...

6 Steps to Create Outstanding Content

I used a Mont Blanc fountain pen and pad for several years when doing creative writing.  I dropped the pen and damaged the nib.  I sent it to Mont Blanc describing how much inspiration I felt writing with their pen.  They replaced it for free. Whether you use a Mont...