As you manage your website and your online presence, you will need information from a visitor. You should link to a landing page for leads designed expressly for a reader to give what you want. You want his name and email to add him to your email list. Email marketing...
Committing to a website is a lot like marrying your girl/boyfriend. There are a lot of benefits, but it involves a significant commitment. Before you say "I Do" answer these questions:What purpose will the website serve for my business? Will it be passive,...
So it’s been a while since you’ve worked on your website? Perhaps you have been focused on sales and there’s been no time. Maybe you took time off to add a product line, merge with a competitor, expand to another city. But now things have settled down and you are...
A new approach is making major changes in how we build websites. The technique has several names. In this blog, we will call it Start Small with Continual Improvement or simply Start Small. The Start Small strategy is to build a minimal website, yet one that will...
You want to keep your website fresh and technically current, but when is enough, enough? Photo by rawpixel.com from Pexels Updates range from minor to major: You should establish a blog and add content to your site by creating blog posts. If you have blog posts...
Reaching more prospects and finding new customers is the primary challenge of every small business. How to find them, how to get them to listen to your story and how to make them your customer. Inbound marketing is an excellent solution.Inbound marketing can answer...
You want to keep your website fresh. How can you keep readers coming back? No major changes should be done in the first three months while your viewers become familiar with your site. The exception to this rule would be if there was a major omission in the website...
Venture capitalists in Silicon Valley invest huge sums of money in tech startups that build new products. To improve the likelihood of a return on their investment the tech industry developed a methodology called Minimum Viable Product or MVP. MVP is a strategy for...
“website” (CC BY 2.0) by medithIT Preparation is the key to reducing costs in creating or refreshing a website. The website is for your business; you must retain control of your project. You know your business best, and you need to be prepared to guide...