Use a Landing Page for Leads

Use a Landing Page for Leads by Robert Brinkman | Nov 14, 2018 As you manage your website and your online presence, you will need to have information from a visitor. You should link to a landing page for leads designed expressly for a reader to give what you want. You...

Tell Me Again, Why Do I Need a Website

Committing to a website is a lot like marrying your girl/boyfriend.  There are a lot of benefits, but it involves a significant commitment.  Before you say “I Do” answer these questions: What purpose will the website serve for my business? Will it be...

It’s So Easy to do a Website Update

So it’s been a while since you’ve worked on your website? Perhaps you have been focused on sales and there’s been no time. Maybe you took time off to add a product line, merge with a competitor, expand to another city. But now things have settled down and you are...

Start Small with Continual Improvements

A new approach is making major changes in how we build websites.   The technique has several names.  In this blog, we will call it Start Small with Continual Improvement or simply Start Small. The Start Small strategy is to build a minimal website, yet one that will...

How Often Should You Update Your Website

You want to keep your website fresh and technically current, but when is enough, enough?   Photo by rawpixel.com from Pexels Updates range from minor to major: You should establish a blog and add content to your site by creating blog posts. If you have blog posts...

Finding New Customers with Inbound Marketing

Reaching more prospects and finding new customers is the primary challenge of every small business. How to find them, how to get them to listen to your story and how to make them your customer. Inbound marketing is an excellent solution. Inbound marketing can answer...