Do you have two or three email authors whose e-mail you can’t resist? You know they have something to sell you. There will be buttons to press that tempt you. Graphics that tout the latest and greatest offer. But you also know there will be valuable nuggets of information. Or bits of humor. Or stories you will make time to read.
Don’t resist! Follow these authors. Keep opening their email. Learn from them. And while you are learning begin building your own email list.
E-mail is Under Your Control
E-mail is one of the digital marketing tools, but it is the only one that you control 100%. Google is constantly changing their search methods. Keeping up with their latest changes to maximize your appearance in search results takes a lot of effort. Facebook, LinkedIn and other social media introduce changes to optimize their sales of ads. And something that you found very effective earlier in Facebook will often be negated by one of their changes. Website optimization is a never ending task. But this week’s email can have an immediate impact on your reader and … you control it completely.
You control the list, the delivery schedule and the content. One e-mail’s impact isn’t intended to be long lasting. You will send another next week. And if trends change you can change too.
A List is a Must
Remember how you started getting Facebook likes? You told your family and friends about your page. Wouldn’t that work for your list? Take some time and create an email that tells friends and family why you are starting to send email regularly. Hopefully, it’s because you have something important to say. Let them know about your plans, include their addresses and then press SEND. Invite them to forward your email to their friends and family and put your address on the CC or BCC line.
After this initial manual building of the list, review the email marketing services available. All have different pricing models and all offer unique services. Each of them will have a trial period where you can see if they are right for you. MailChimp is a popular service and is free as long your list doesn’t exceed a certain level. But AWeber and Constant Contact are popular too.
Add Easy to Join Page on Your Website
All of these services have templates that you can use on your website and social media pages to build opt-in forms. You might start out with a well-worded offer for people to join your email list just to make sure they don’t miss any of your blogs. Soon you will want to add a compelling offer or eBook. Unless people know you or are familiar with your work they are not likely to give up their email address without something in return. It could be an eBook on a topic that has information related to your specialty. It could be a discount on a product or service that you offer. Whatever it is it must be recognized as having value.
Make it Easy and Non-Threatening
Add your email service provider’s opt-in form to your website or social media pages and use them to collect names and manage your list. Ask for the minimum amount of information from your subscriber. First name and e-mail address are enough for your purposes in the beginning. In time, if there is more information required, you can make a special request in an email to your list. Make it easy to find your opt-in form. You can put it in the footer, at the top of your sidebar or with each blog post.
Make it easy to download your giveaway or discount coupon. Each of the ESP’s will have a way to expedite the download. Follow their suggestions to help your new subscriber get their reward.
Your readers will say you have email that you can’t resist
The effort you put into building your email list is a great investment, but you have to get started. Having access to the inboxes of targeted prospects is another way to build your relationship with your reader. In time, you will become a trusted source of valuable industry knowledge. When it’s time for your prospects to buy, they will think of you.
Are you ready today to start building your e-mail list?