Are you ready for HTTPS encryption?

Are you ready for HTTPS encryption? What will your visitors think if they arrive at your site, you have not implemented https encryption and the address bar looks like this?   Most visitors will think – RUN! According to Emily Schechter, Google Chrome Security Product Manager, this is what will happen starting in July 2018 for […]

How to write content to give visitors what they want

Your website could have outstanding graphics and excellent content, but if it doesn’t attract visitors or (as importantly) impress Google, the website has little value.  And it won’t attract visitors if it doesn’t give visitors what they want.  Sam Walton used to say “Give customers what they want and a little more.  If you do […]

Why Should You Use Video Marketing?

Internet Visitors Love Video Storytelling Whether in social media, website pages, blogs or even email; video is devoured daily.  Across the spectrum video marketing will expand exponentially in 2018,  And why not?  Videos are designed to tell a story, and everyone loves a good story.  You can use video storytelling in many parts of your […]

Ready to Move to Video?

Video marketing opens a whole new world of opportunities for digitally marketing your company 1. Use a short introductory piece on your homepage above the fold. Use it to introduce your website, your business and what you can do for your visitors. They will appreciate the quick overview that your video provides. You should appear […]

Content Writers, How to Dictate Creative Content

In my last blog, I talked about the features and advantages of mind mapping. Mind mapping lets you remove some of the pressure of creating content by permitting you to merely doodle notes about your content.  Dictation allows you to take Mind Mapping another step forward. Mentally, turn your mind mapped doodles into sentences and […]

How to Use Mind Mapping for Content Creation

Mind mapping is an approach to writing that frees your brain to go wherever it wants.   You utilize brainstorming, but just by yourself.   I first begin mind mapping with a clean sheet of paper and a pencil. The technique is to put the primary topic of the content in the center of the page, and […]

To Curate or Not Curate Content

Should you curate content by including links to other blog posts with more information about a topic?  The Internet is all about sharing content, isn’t it? Or should you not include any external links from your website?  Should you avoid the risk that your reader follows a link but does not return? Should You Be […]

Reduce Costs, Retain Control of Your Website Project

“website” (CC BY 2.0) by medithIT   Preparation is the key to reducing costs in creating or refreshing a website.  The website is for your business, you must retain control of your website project. You know your business best and you need to be prepared to guide the developer.  The first meeting is important in setting the tone […]