Are you a business owner who is just discovering Digital Marketing? This page hosts a series of articles or blogs that introduce the use of Digital Marketing.
Internet Visitors Love Video Whether in social media, website pages, blogs or even email; videos are being devoured daily. And why not? Videos are designed to tell a story and everyone loves a good story. Storytelling can be used in many parts of your business. Obvious ones include how to use a new product, how […]
Video marketing opens a whole new world of opportunities for digitally marketing your company 1. Use a short introductory piece on your homepage above the fold. Use it to introduce your website, your business and what you can do for your visitors. They will appreciate the quick overview that your video provides. You should appear […]
Should you curate content by including links to other blog posts with more information about a topic? The Internet is all about sharing content, isn’t it? Or should you not include any external links from your website? Should you avoid the risk that your reader follows a link but does not return? Should You Be […]
Do you have two or three email authors whose e-mail you can’t resist? You know they have something to sell you. There will be buttons to press that tempt you. Graphics that tout the latest and greatest offer. But you also know there will be valuable nuggets of information. Or bits of humor. Or stories […]
So it’s been a while since you’ve worked on your website? Perhaps you have been focused on sales and there’s been no time. Maybe you took time off to add a product line, merge with a competitor, expand to another city. But now things have settled down and you are ready for the challenge: it’s […]
Venture capitalists in Silicon Valley invest huge sums of money in tech startups building new products. To improve the likelihood of a return on their investment the tech industry developed a methodology called Minimum Viable Product or MVP. MVP is a strategy for avoiding development of products that customers do not want. The idea […]