Video marketing opens a whole new world of opportunities for digitally marketing your company
1. Use a short introductory piece
on your homepage above the fold. Use it to introduce your website, your business and what you can do for your visitors. They will appreciate the quick overview that your video provides. You should appear in the video to allow prospects to see you and begin to identify with you and your business.
2. Use teasers on social media
Write an excellent blog covering six or eight points on a single topic. Create a video on Facebook or LinkedIn with the first three points and a link to your blog page with all of the points. Put the ideas omitted from the video on a different colored background so that when your social media visitor travels to your blog, she will be able to see what is left to read.
3. Create an extended, outstanding video
Put it and a transcript of the article on your blog page so that those that prefer to scan/read content can use the text. Also, put a separate introductory video on social media with a link to your blog page that has the long video and transcript.
Search Has Changed
Your prospects and customers have changed the way they search for information. When people first began to use the Internet, it was a novel and rewarding experience. A newcomer was surprised at how quickly and easily they found responses to their queries.
As the Internet became more familiar, they lost their wonder and patience. They just wanted the answer. The questions got more involved, and a response may or may not have just what they needed. If the first responses didn’t answer their questions, they went to the next.
Provide the wonder again. Give your visitors videos to answer their questions. Studies prove time and again that pages with videos get more clicks than text-only pages. Make them rich in information so that your visitor has no desire to move to another page.
What About Using Video on Your Blog?
Put a short video at the beginning of the post with an eye-catching thumbnail to capture attention. A video is effortless to consume. Your visitor will click on the arrow, sit back and watch the show. Shorter videos are more impactful than long ones. Videos should be under two minutes, rarely over three unless it’s an explainer video. Visitors will watch until it answers their question or they are satisfied that it won’t. If they like the answer and want more information, they will begin to read other blog posts to find what they are looking for. If you have other blogs on the same topic, include a link to them.
We are Becoming an ADD Society
We are becoming less attentive, in our work and our personal lives. How many times have you seen families in restaurants with their phones, absorbed in whatever they do on their phones? They came to have a fun night out, but they are stuck on their phones.
Knowing this, you can take advantage of their preferences by using videos to accompany your blogs. Although small business owners know this they have been slow in adopting this new medium because they believe video production is too expensive and requires staff members with unique skills.