Ready to Move to Video?
Video marketing can open a whole new world for your company –
Begin your move to video by creating several videos including:
A short introductory piece
on your homepage above the fold. Use it to introduce your website, your business and what you can do for your visitors. They will appreciate the quick overview that your video provides. You should appear in the video to allow prospects to see you and begin to identify with you and your business.
Teasers on social media
When you are ready to move to video, create an excellent vlog covering six or eight points on a single topic. Create a video on Facebook or LinkedIn with the first three points and a link to your website’s vlog page with all of the points.
An extended, outstanding video
Put it and a transcript of the article on your blog page so that those that prefer to scan/read content can use the text. Also, put a separate introductory video on social media with a link to your blog page that has the long video and transcript.
Search Has Changed
Your prospects and customers have changed the way they search for information. When people first began to use the Internet, it was a novel and rewarding experience. A newcomer was surprised at how quickly and easily they found responses to their queries.
As the Internet became more familiar, they lost their wonder and patience. They just wanted the answer. The questions got more involved, and a response may or may not have just what they needed. If the first responses didn’t answer their questions, they went to the next.
Provide the wonder again
Give your visitors videos to answer their questions. Studies prove time and again that pages with videos get more clicks than text-only pages. Make them rich in information so that your visitor has no desire to move to another page.
Get Ready to Move to Video